Marketing Strategy

How To Use LinkedIn For Marketing

Illustration of business people connected in network with globe. Elements of this image are furnished by NASA

As a business owner, you probably understand the importance of social media marketing in terms of generating leads, improving brand awareness and increasing sales. Facebook, Twitter and Instagram are usually the top three social media channels on the list of online marketers.

Illustration of business people connected in network with globe. Elements of this image are furnished by NASABut there is another social platform that proves to be a difference-maker and this network is LinkedIn. While LinkedIn is often seen as an online avenue for job seekers, it can also function as an excellent marketing tool. This resource contains tips on how to use LinkedIn for marketing.

Before delving deeper into the specifics, it’s important to look at some interesting statistics first. LinkedIn boasts of 200 million users from over 200 countries. Executives from all Fortune 500 companies have their own LinkedIn pages. Studies have also shown that LinkedIn is nearly 3 times more effective than Facebook and Twitter when it comes to lead generation.

These numbers alone should convince any online marketer to learn how to incorporate LinkedIn into the overall social media marketing strategy. If you’re just getting your feet wet, then here are some ways to help you get started.

Create An Engaging LinkedIn Profile

Everything you put in your profile must reflect the identity of your company. The last thing you want is to turn potential clients off with a cluttered profile. Keep in mind that you must take this as an opportunity to enhance brand awareness. You can think of it as an online resume on steroids. By providing an interactive experience, you can pique the interest of your target audience and expand your business network.

Among the first things you should do is to ensure you’re using a branded LinkedIn address. Having your company name in the URL of your LinkedIn profile is much better than displaying a collection of letters and numbers. Linking your website to your profile can also help generate traffic as LinkedIn automatically posts links to new blogs.

Status updates can also tell people that you’re active on the platform. By posting updates about events you’ve attended or news about new products or services, you can start conversations with your connections.

Participate Within The LinkedIn Community

It should be your goal to have your company seen as a thought leader in your particular industry. This can be achieved by actively participating in the conversations happening throughout the LinkedIn community. This social platform offers plenty of features that make it easy to connect with other people from your niche.

LinkedIn Groups are an excellent place to keep in touch with everything that’s happening in your industry. What’s more, you can use this feature to start discussions with people who are most interested in your business.

Another way to expand your circle of influence is to answer questions posted on LinkedIn Answers. Through this, you can showcase your knowledge and expertise about a particular subject, thus earning the trust of potential clients. You can also ask questions yourself so you can get the opinion of other authoritative figures in your industry.

Leverage LinkedIn As A Marketing Tool

These are just a few tips on how to use LinkedIn for marketing. Be sure to monitor the results of your campaigns and make adjustments as you see fit. The more you use LinkedIn, the more you’ll understand how you can use the platform to grow your business and expand your network.

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