LinkedIn has come a very long way since it was launched back in 2003. From a few thousand members, it now has over 400 million users. These users come from more than 200 countries, and studies show that two people join the network every second.
There is no question that this social platform is one that can be leveraged to generate leads and improve sales. But it’s not enough to create an account and set up a beautiful profile. Remember that on LinkedIn, you are constantly selling whether you realize it or not. This resource contains helpful tips to help you set up an effective LinkedIn sales strategy.
Finding The Right People
As an online marketer, you must realize the importance of reaching your target customers. Sure, you can have the most amazing content in the world. But it won’t bring the results you deliver it to the wrong people. Thankfully, it’s easy to find your target market on LinkedIn. This is especially true if you’re in the B2B landscape. Thousands of companies are on LinkedIn, which means you have an excellent opportunity to work with them and establish a professional relationship.
Of course, even if you’re looking to enhance your B2C marketing campaigns, LinkedIn can still serve as an effective marketing tool. This is why you must first be clear about your goals. If you’re on LinkedIn to generate sales leads, then be sure that the content you produce helps bring you closer toward this goal. Use LinkedIn Groups to find your target market and slowly build your connections.
Save Your Sales Pitches For Later
One of the biggest mistakes marketers commit on LinkedIn is sending sales pitches to their connections right away. People don’t want to be slammed with promotional posts without knowing the company first. If you blindly throw sales pitches, you cannot expect to generate a good return on your investment. What you should do is to use LinkedIn’s introduction features to let your prospective clients learn more about what you have to offer. Your objective should be to earn their trust. This can significantly increase your conversion rates.
Personalize Your Messages
Before you send your first message to your new connections, spend some time getting to know them first. One of the best things about LinkedIn is that it allows you to learn a lot about other users before you even connect with them. And remember that even if LinkedIn has a professional vibe to it, it’s still a social platform. Social media users want to have a more personal relationship with brands, and one way to achieve this is to send personalized messages.
Sell Benefits Instead Of Features
Nobody would be interested to learn about the features of your product or service, especially if they’re too technical. What you want is for potential buyers to understand what they’re about to get. Sell the benefits of your product or service. Create a story that resonates with your target market. This sounds like an extremely simple concept, yet many marketers continue to take it for granted.
There’s really no secret to selling on LinkedIn. Remember that your first goal should be to earn the trust of your connections. Build a personal relationship with them so they can place more trust in your business. Your customers should be at the core of your LinkedIn sales strategy, so be sure put yourself in their shoes and see things from their perspective.